This model is also suited for businesses that have limited resources. By following this strategy, the company is able to provide the best possible service at the lowest possible price. Southwest Airlines has a low-cost distribution strategy and believes in a sustainable future. The companyвЂ™s operation is focused on low costs, providing the most convenient schedules, and offering the best customer service possible. The business model of Southwest Airlines revolves around low-cost pricing and low-cost service. In June of that year, the airline opened a drive-through ticket window near its Dallas hub. In addition to the new aircraft, the airline also introduced the Southwest Airlines Rapid Rewards Visa Card.

Shamu One, named after the mascot orca, would eventually join forces with two other Southwest aircraft. In 1995, the airline began painting one of its 737 aircraft to resemble a killer whale, becoming the official airline of Sea World of Texas. As its growth continued, it also added flights to Chicago and Baltimore. By the end of the decade, Southwest had 124 planes, and it began flying to 30 cities. It launched flights to Houston and San Antonio, and in July 1991, the airline added its 100th airplane. During the early 1990s, the airline began flying to destinations outside Texas. The first Southwest flight was between Houston and San Antonio on June 18, 1971.Д«y the end of the decade, Southwest had over 900 flights a day and more than ten thousand employees. The airline began expanding to a number of destinations, including Los Angeles, New York, and Chicago. The airline initially only offered flights to the Texas cities of Dallas, Houston, and San Antonio, but this soon changed. They operated an intrastate airline service between Houston, Dallas, and San Antonio.

The beginning of Southwest Airlines began in 1971, when Herb Kelleher and Rollin King founded a small carrier.

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